University
One of the most intense projects I’ve ever led — we had just 3 weeks to build a full brand from scratch, ready to welcome the Prime Minister at launch.
One of the most intense projects I’ve ever led — we had just 3 weeks to build a full brand from scratch, ready to welcome the Prime Minister at launch.
Urgency Meets Vision
Launching a university from the ground up is no small task — especially with a ticking clock. From brand foundations to logo, identity, full-scale visual system and website, everything had to be ready in three weeks for the grand opening of Tokaj-Hegyalja University in Sárospatak. And to top it off, we dressed the town’s largest venue for a Prime Ministerial visit.
No Identity, No Time
The university needed a full identity, but time was not on our side. With just weeks until the opening ceremony, there was no logo, no website, and no visual concept. Yet everything had to be worthy of the historic town’s legacy — and the national spotlight.
From zero to launch — in 21 days
I created a complete brand system: a logo rooted in the region’s heritage, a visual identity with modern academic character, and a website that introduced the new institution with clarity and pride. We even designed all launch visuals — banners, signage, and event branding — under extreme pressure, with no room for error.
A historic launch — built on clarity, heritage, and trust
The Tokaj-Hegyalja University brand now stands as a symbol of regional renewal and academic ambition. The identity was praised by the founding team and government representatives alike, and the successful launch laid a solid foundation for growth, partnerships and national visibility.
